How does Ticketmaster set prices? (2023)

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How are ticket prices determined?

Based on factors including the quality of the team, the day of the week, weather forecasts, and the visiting team, ticket prices are adjusted based on the perceived value of the event. If you live in New York, your ticket prices are likely to be higher than most other cities due to the popularity of local sports teams.

Do ticket prices go down closer to concert?

It might seem counterintuitive, but you're generally not going to get a cheaper ticket by buying early. That's just not how the laws of supply and demand work. “You'll spend a little less the closer you get to the show,” Erskine says.

Why are tickets so much more expensive on Ticketmaster?

"The promoters and artist representatives determine the specific pricing for their shows," Ticketmaster said in a statement. "The biggest factor that drives pricing is supply and demand. When there are far more people who want to attend an event than there are tickets available, prices go up."

Does Ticketmaster charge more than face value?

In almost all cases, Ticketmaster adds a service fee (also known as a convenience charge) to the face value price, or in the case of a resale ticket to the listing price, of each ticket. The service fee varies by event based on our agreement with each individual client.

Do ticket prices go down at night?

You may have heard that there is a cheap window of time during the week to book your airline tickets. According to, that's a myth. The day and time of the week have no impact on ticket prices.

Why are Ticketmaster prices different?

The face value of a standard ticket is set by the venue, team or event promoter, according to the seller's website. However, Ticketmaster also uses “dynamic pricing,” which ultimately means they can change the price of the ticket based on demand.

Do ticket prices go up the more you look at them?

There are plenty of flight comparison sites out there so try looking at deals by different airlines to find the best price for you. One of the reasons flight prices increase when you look back is just because they get more expensive nearer the time.

Can you negotiate ticket prices?

You can use travel agents, the true champions of negotiations, to fetch the best deals for you. You can even try bargaining directly with the airline's representative on the toll-free number. Be patient and polite, and ask them about the possibilities of getting the flight at a lower fare.

Is it cheaper to buy tickets last minute?

Is it cheaper to book a flight at the last minute? We've said this before, but it's worth repeating at the outset—no, it's really not cheaper to book a flight at the last minute. Yes, last minute travelers used to score the occasional fare so low it might have induced shock, but that's no longer the case.

Is there a cheaper alternative to Ticketmaster?


TicketLiquidator is one of the most often-mentioned outlets for getting cheaper tickets than Ticketmaster. It employs mostly professional independent ticket brokers who undergo a strict vetting and ranking process, so it's fairly reliable, too.

Do tickets get more expensive the longer you wait?

Timing is everything (kind of)

But generally, the best prices tend to drop off once the flight is less than three weeks away. If it's 21 days before you plan to travel and you haven't seen a flight deal to your destination, you'll want to stop waiting and book the airfare available.

How can I get cheaper Ticketmaster?

Ticketmaster has its own Deals page where you can filter offers by 2-for-1 tickets, 4-pack tickets, and tickets under $40. You can also get 50% off select tickets with Ticketmaster promo code TMNTX. Be sure to check this site often for rotating deals on sporting events, musicals, plays, concerts, and more.

Can I put any price on my Ticketmaster?

You can cancel and relist your listing for a different price at any time before your tickets sell by logging into the 'My Account' section of the website, but you can't remove a listing after the tickets have sold.

Are fees higher on StubHub or Ticketmaster?

Verdict: StubHub has slightly more consistent seller fees

Overall, Ticketmaster and StubHub are both great options when it comes to seller fees. Both platforms allow fans to create an account and list their tickets for free.

What is the average Ticketmaster fee?

Concertgoers are now likely to pay ~30% of a ticket's face value in fees, according to industry experts.

What days do ticket prices drop?

What is the cheapest day of the week to fly? Midweek. Flights that take off and land on weekends, or Mondays and Fridays generally cost more. So aim for Tuesdays, Wednesdays and Thursdays.

What day are ticket prices cheapest?

Typically, Tuesday, Wednesday, or Saturday is the cheapest day to fly. If you can structure your travel schedule around these days, these will likely be the best days to fly – both for a lower cost and a less-hectic airport experience.

What time of the day are tickets cheapest?

According to Skyscanner's research, the best time to book on any given day is around 5 a.m. So, it's true that the early bird gets the worm. Or, the flight deal, that is. In addition, whether you want to save on domestic or international flights, you should also fire up your laptop on Sunday.

Are Ticketmaster prices face value?

Oct 21, 2022•Article. Introducing Ticketmaster's Face Value Ticket Exchange, an artist-driven marketplace where fans can sell their tickets to other fans at face value. Ticketmaster's Face Value Ticket Exchange is free to use for buyers and sellers. It's simple, secure and fair for every fan.

Is Ticketmaster a reliable place to buy tickets?

The only way to know your tickets are authentic, is to buy Ticketmaster “Verified Tickets” directly from Ticketmaster or Live Nation, or get them at the venue box office. These tickets will always be 100% authentic.

Why are the same tickets different prices?

Airlines go to great lengths to create a profit of each seat and maximize each flight. Each airline possesses a sophisticated strategy known as “yield management” which aids them in charging completely different fares to different passengers for the identical seat.

Do ticket prices drop the day before?

As the event nears, secondary ticket sellers are more likely to lower prices so they can recoup some of their initial costs. The day before, or the day of, an event is when you'll likely to find the cheapest concert tickets. This is especially true if an artist is struggling to sell concert tickets.

Do ticket prices go up every day?

Prices fluctuate daily and weekly based on demand, cancelations, sales and world circumstances. Airlines use specific algorithms that adjust prices based on these conditions and unfortunately as a consumer, we are left to the mercy of the airline gods.

What other factors might influence ticket prices?

Top Factors That Determine Flight Ticket Prices
  • Factors that determine flight ticket prices.
  • Distance. Primarily, distance plays a pivotal role in determining the flight ticket prices. ...
  • Peak season. ...
  • Flight timing. ...
  • Flight travel type. ...
  • Competition with other players.
Oct 22, 2020

How do you negotiate a price without being rude?

Simply ask what the other side wants. Ask why they want it.
  1. Frame the negotiations as a problem-solving challenge.
  2. Take the time to make small talk. It'll build connections you can leverage later on.
  3. Stress the areas on which you agree, and use words like “we” to signal you are invested in the relationship.
Apr 9, 2015

How do you make a high-ticket offer?

How to create your first high-ticket offer
  1. Understand your audience *really* well. ...
  2. Perform a competitor and gap analysis. ...
  3. Start planning your high-ticket offer. ...
  4. Design your high-ticket offer funnel. ...
  5. Prepare your offer for pre-launch. ...
  6. Take your offer live. ...
  7. Promote your high-ticket offer.

What is considered a high-ticket offer?

High-ticket items are products that have a large cost to purchase but are really valuable to the person buying. Unlike lower-priced products or services you pay for all the time, people usually buy high-ticket items infrequently (e.g. a car, an all-inclusive vacation, a house).

Are tickets cheaper after midnight?

Tuesday Around Midnight is the Cheapest Time to Book

However, this is only applicable to about 1.6% of U.S. markets, meaning that it's not likely you'll find the same savings on your specific route. And midnight later in the week actually gets more expensive. So put the "always book at midnight" myth to bed.

Is it cheaper to buy tickets over the phone?

To get the cheapest plane ticket, always book online. Even if this means booking a ticket on your phone in the airport parking lot, you'll be better off. Airport ticket prices just aren't less expensive, as people seem to think.

Where is the cheapest place to get tickets?

Best websites to buy cheap (and real) concert tickets
  • Ticketmaster. Perhaps the most well-known site to purchase event tickets online is Ticketmaster. ...
  • SeatGeek. SeatGeek is a website that helps speed up the process of comparing ticket prices on various websites. ...
  • eBay. ...
  • Ticket Liquidator. ...
  • StubHub. ...
  • Razorgator. ...
  • Craigslist.
Mar 9, 2022

Is it better to buy tickets from Ticketmaster on phone or computer?

Use both! From our experience, buying tickets on the Ticketmaster mobile app is smoother and we seem to get to the front of the queue quicker.

Which ticket site charges the least amount of fees?

Top 10 Online Ticketing Platforms with Lowest Fees {2023}
  1. Eventix. Eventix is an event management and ticketing platform that provides the smoothest experience in organizing and selling tickets for any event. ...
  2. Tix. ...
  3. TicketSpice. ...
  4. RegFox. ...
  5. Ticket Tailor. ...
  6. Eventzilla. ...
  7. Showpass. ...
  8. TicketSource.
May 30, 2022

How to get concert tickets cheap?

  1. Start at the box office. Always check the box office first, says Brett Goldberg, the cofounder of TickPick, another ticket marketplace. ...
  2. Check resale sites. ...
  3. Time it right. ...
  4. Watch out for fees. ...
  5. Don't buy from strangers. ...
  6. More from Money:
Jun 14, 2022

What is the best day of the week to buy a ticket?

Avoid booking on a Friday. The best day of the week to book your airfare is a Sunday when travelers can save 5% on domestic flights and 15% on international flights on average when compared with booking on Friday, according to the report. Don't wait until the last minute.

Is it cheaper to buy tickets same day?

In general, same-day flights are cheaper than booking in advance, but it isn't always the case. Sometimes, booking a flight six months in advance might seem like a good idea.

Do ticket prices go down after game starts?

Why would you want to do that? Well, prices usually drop precipitously after the event starts — for example, Gametime said that 48 hours before a game, the median price for a Major League Baseball is (coincidentally?) $48, but it's dropped to $13 by 90 minutes after the first pitch.

How do you set a price on Ticketmaster?

Apr 13, 2020•Article
  1. Tap the pencil icon next to the price on the listing that you would like to edit.
  2. Edit your price via the pricing editor too. You'll be able to see your pricing breakdown.
  3. Tap Submit Edit and your listing price will be updated shortly.
Apr 13, 2020

Why are verified resale tickets more expensive?

The ticket buyers assume the high prices they're seeing are official because they think they've arrived at the venue's box office. Then brokers fulfill their speculative sales by buying directly from venues like Grantham's at cost – often not until a consumer has already purchased the tickets at a premium.

How do you get first in line for concert tickets?

If the concert venue or the musical artist has a mailing list, sign up. Oftentimes, they'll offer pre-sale tickets which can increase your chances of getting a limited front row spot. If you're willing to shell out a little more, you can also look into purchasing a VIP package that often comes with premium seating.

What does price level 1 mean on Ticketmaster?

If your ticket is an "UNRESERVED SEATING LEVEL 1 / PITCH STANDING TICKET," this means the following: 1) You have access to the pitch/floor for the event (noted as "STANDING" on diagram below). 2) You have access to around 15,000 unreserved seats on level 1 on a first come first serve basis.

When did Ticketmaster start dynamic pricing?

In 2011, Ticketmaster-Live Nation, the industry's monopolistic distributor of tickets, announced that it would be introducing dynamic pricing — a tactic that adjusts ticket prices based on consumer demand. At its core, dynamic pricing increases the price of tickets as consumer demand for the tickets increases.

Why do you have to buy 2 tickets on Ticketmaster?

When purchasing tickets on our Site, you are limited to a specified number of tickets for each event (also known as a "ticket limit"). This ticket limit is posted during the purchase process and is verified with every transaction. This policy is in effect to discourage unfair ticket buying practices.

Can I sell my tickets on StubHub for more than face value?

Pricing tickets above face value Print

When you list tickets on StubHub, you can price them however you'd like.

Who competes with Ticketmaster?'s top 5 competitors in November 2022 are:,,,, and more. According to Similarweb data of monthly visits,'s top competitor in December 2022 is with 18.7M visits.

How much does Ticketmaster take from seller?

To sell mobile tickets with Ticketmaster, sellers (you) pay 15% of the ticket's face value.

How are concert ticket prices determined?

The face value of a ticket – the price set by the content creator such as the artist – can fluctuate with dynamic pricing based on what fans are willing to pay and, as the face value rises, the value of the ticket on resale sites like StubHub or SeatGeek tends to diminish.

Why do Ticketmaster prices change?

The pricing system means Ticketmaster does not publicise ticket costs ahead of time - as they will change constantly, based on demand.

What time do flight prices drop on Tuesday?

Tuesday Around Midnight is the Cheapest Time to Book

And midnight later in the week actually gets more expensive. So put the "always book at midnight" myth to bed.

Why are tickets cheaper closer to the date?

Typically, airlines hike last-minute flight prices because they know travelers booking that close to their travel date are desperate and will pay whatever it costs to get to their destination. You do not want to fall into this price gouge trap! So don't bank on getting a deal on a last-second fare.

When should I lower my ticket prices?

Concert-goers spent 33% less than average on tickets when purchasing them on the day of a concert, and 27% less than average the day before. Just under two weeks before a festival was the best time to buy passes — Prices were 30% below average 13 days before the festival start and 24% below average 12 days out.

Do airlines lower prices last minute?

Here's what you have to remember: Last-minute flights aren't cheaper: on the contrary, they tend to get more expensive the closer to the departure date. If you have no choice but to book at the last minute, use tools like Skyscanner's “everywhere search” or

Why are flights cheapest on Tuesdays?

According to the internet, the best day of the week to buy flights is a Tuesday. Apparently, this is due to airlines announcing deals on Monday evenings. By Tuesday at noon, other airlines are trying to match those deals. So Tuesday afternoons are the best time to hunt for reduced airfare.

What is the cheapest day to buy airline tickets 2022?

Pay attention to the day you choose to fly. In 2022, the cheapest day of the week to fly is Wednesday. Flying on Wednesday will save you $57 per airline ticket versus the most expensive day to travel, which is Sunday. Tuesday follows Wednesday closely, with average savings of $56 versus the most expensive day to fly.

Should I wait to buy tickets last minute?

On most occasions, it's best to wait to buy tickets if you can. If the demand is high for a particular event or you are dying to attend an event that is likely to sell out, you probably won't want to wait until the last minute.

What is the cheapest day to buy a ticket?

The best time of day to book flights is at 3 p.m., according to Skyscanner. Saturday also happens to be the best day of the week to buy tickets, followed by Wednesday and Sunday, with cheaper prices on these days as opposed to others.

Are last minute tickets cheaper or more expensive?

Why do fares get more expensive the longer you wait? You'd think everything would get cheaper as airlines try to sell off as many seats as possible, but that's far from the truth. In fact, it's the opposite. Airfare becomes notoriously expensive at the last minute.

Can I get tickets cheaper than Ticketmaster?

Just make sure to buy tickets from verified, third-party sites like StubHub, SeatGeek and Vivid Seats. You'll still pay fees but they're generally cheaper than Ticketmaster's bevy of charges. You can also try aggregator sites, like Ticketwood, which scans the web for the best deals from several resale sites at once.

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